BTL CAMPAIGN // TUBORG CLASSIC // CONCEPT & ART DIRECTION
It's not the same without you
CLIENT: Tuborg Classic
BRIEF: Activate the new Tuborg Classic universe "It's not the same without you" in the consumer's mind and inspire people to put a pair of Tuborg Classic in the basket when shopping.
IDEA: We poke at the guilty conscience and maintain the humor that the ATL campaign has already launched. Clear product focused visuals with sharp headlines and soft CTA's as a loving reminder of the importance of old friendships.
BTL CAMPAIGN // TUBORG CLASSIC //
CONCEPT & ART DIRECTION
It's not the same without you
CLIENT: Tuborg Classic
BRIEF: Activate the new Tuborg Classic universe "It's not the same without you" in the consumer's mind and inspire people to put a pair of Tuborg Classic in the basket when shopping.
IDEA: We poke at the guilty conscience and maintain the humor that the ATL campaign has already launched. Clear product focused visuals with sharp headlines and soft CTA's as a loving reminder of the importance of old friendships.
BTL CAMPAIGN // TUBORG CLASSIC // CONCEPT & DESIGN
It's not the same without you
CLIENT: Tuborg Classic
BRIEF: Activate the new Tuborg Classic universe "It's not the same without you" in the consumer's mind and inspire people to put a pair of Tuborg Classic in the basket when shopping.
IDEA: We poke at the guilty conscience and maintain the humor that the ATL campaign has already launched. Clear product focused visuals with sharp headlines and soft CTA's as a loving reminder of the importance of old friendships.
BRANDPLATFORM // SEF // DESIGN GUIDELINES
Big dreams for small friends
CLIENT: SEF (Sydfyns Energiforsyning)
BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF.
IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.
BTL CAMPAIGN // TUBORG CLASSIC // CONCEPT & DESIGN
It's not the same without you
CLIENT: Tuborg Classic
BRIEF: Activate the new Tuborg Classic universe "It's not the same without you" in the consumer's mind and inspire people to put a pair of Tuborg Classic in the basket when shopping.
IDEA: We poke at the guilty conscience and maintain the humor that the ATL campaign has already launched. Clear product focused visuals with sharp headlines and soft CTA's as a loving reminder of the importance of old friendships.
Friendly banter
The entire communication in the campaign works as a reminder that good friendships are worth nurturing. With that in mind, we created assets that cultivate the Tuborg Classic brand through playful banter wrapped in classic tuborg green and actively using the trademark “watchmaker” shape. Finally we added simple cut-out hands that almost hands out the product to the consumer.
Sticky stickers
We created brand recognition through brand assets and headlines with humor combined with soft CTA's to communicate the brand platform It's not the same without you.
Sticky stickers
We created brand recognition through brand assets and headlines with humor combined with soft CTA's to communicate the brand platform It's not the same without you.
Let's invite nature inside
We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually.
Sticky stickers
We created brand recognition through brand assets and headlines with humor combined with soft CTA's to communicate the brand platform It's not the same without you.
Sticky stickers
We created brand recognition through brand assets and headlines with humor combined with soft CTA's to communicate the brand platform It's not the same without you.
The Classic 'missing' poster
The missing poster is located at the bulletin board that almost every local grocery store. The poster adds an extra layer to the campaign and contributes to the humor and insight.
We are calling out for our friend the "absentee", who has let the roller skis, sourdough, paddleboard or other pursuits stand in the way of friendship and a pair of ice-cold Tuborg Classic.
Social activation
Let's get the consumer off the sofa and into the store with a funny social post:
"Can you recognize the man in the picture? Or does he remind you of someone...? Then maybe it's also because it's been a little too long since you and your friends have been together.."
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Ellipse in store
Through continually using brand assets in-store we awoke a visual connection to the consumer. Central product placement, that tells the story about friendship.
The moment of truth
Untraditional headlines and visuals with a clear product focus- all to remind us to put at pair of Tuborg Classic in the basket and meet up with the old gang.
Dealer loads
Merch for the stores' local competitions or 'bling' for the shoppers. An enticing ice bucket for those warm summer evenings when the friends are finally together.
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A witty play on mother nature
To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.
CREDITS
CLIENT
Tuborg Classic
AGENCY
Nørgård Mikkelsen
CLIENT
Tuborg Classic
AGENCY
Nørgård Mikkelsen
CLIENT
SEF
AGENCY
NM
CONCEPT & ART DIRECTOR
Julie Flyvholm Cramer
ACCOUNT
Caroline Vinter
CONCEPT
Julie Flyvholm Cramer
ACCOUNT
Caroline Vinter
CONCEPT
Julie Cramer
ACCOUNT
Louise
CONCEPT & ART DIRECTOR
Julie Cramer
CONCEPT & COPY
Bjørn Alexander Gøtzsche
STRATEGY
Rasmus Nybo
CONCEPT
Bjørn Alexander Gøtzsche
STRATEGY
Rasmus Nybo
COPY
Steen Wahl
STRATEGY
Steen Wahl