AWARENESS CAMPAIGN // PFIZER // FILM // SOCIAL
AWARENESS CAMPAIGN // PFIZER // FILM // SOCIAL
AWARENESS CAMPAIGN // PFIZER // FILM // CONTENT
A celebration of the mature female body
A celebration of the mature female body
A celebration of the mature female body
A celebration of the mature female body
A celebration of the mature female body
BRIEF: Create an awareness campaign about menopause and the different symptoms that most women experience during that challenging time in their life.
SOLUTION: Address the taboo of menopause by putting a new perspective on the natural female body with all its scars and imperfections.
BRIEF: Create an awareness campaign about menopause and the different symptoms that most women experience during that challenging time in their life.
SOLUTION: Address the taboo of menopause by putting a new perspective on the natural female body with all its scars and imperfections.
BRIEF: Create an awareness campaign about menopause and the different symptoms that most women experience during that challenging time in their life.
SOLUTION: Address the taboo of menopause by putting a new perspective on the natural female body with all its scars and imperfections.
BRIEF: Create an awareness campaign about menopause and the different symptoms that most women experience during that challenging time in their life.
SOLUTION: Address the taboo of menopause by putting a new perspective on the natural female body with all its scars and imperfections.
The beauty of crooked breasts, scars, belly and stretch marks
The beauty of crooked breasts, scars, belly and stretch marks
The beauty of crooked breasts, scars, belly and stretch marks
The beauty of crooked breasts, scars, belly and stretch marks
The beauty of crooked breasts, scars, belly and stretch marks
The campaign adresses the taboo about menopause by showcasing an unperfect, yet beautiful female body. A body that have lived a full life, where stretch marks is a beautymark - and not a flaw.
The campaign adresses the taboo about menopause by showcasing an unperfect, yet beautiful female body. A body that have lived a full life, where stretch marks is a beautymark - and not a flaw.
A new take on a old
Greek tradition
By using the medium of the ancient greek sculpturing ideals of how the body should look like,
we created a sculpture of a real female body showing natural signs of ageing and life lived.
A new take on a old
Greek tradition
By using the medium of the ancient greek sculpturing ideals of how the body should look like,
we created a sculpture of a real female body showing natural signs of ageing and life lived.
A new take on a old
Greek tradition
By using the medium of the ancient greek sculpturing ideals of how the body should look like,we created a sculpture of a real female body showing natural signs of ageing and life lived.
A new take on a old Greek tradition
By using the medium of the ancient greek sculpturing ideals of how the body should look like, we created a sculpture of a real female body showing natural signs of ageing and life lived.
CREDITS
CREDITS
CREDITS
CLIENT
Pfizer
AGENCY
Merkle
CLIENT
Pfizer
AGENCY
Merkle
CLIENT
Pfizer
AGENCY
Merkle
CREATIVE LEAD & CONCEPT
Julie Flyvholm Cramer
3D & MOTION ARTIST
Nui Lauridsen
CREATIVE LEAD
Julie Flyvholm Cramer
ART DIRECTOR & MOTION ARTIST
Nui Lauridsen
CREATIVE LEAD
Julie Flyvholm Cramer
ART DIRECTOR & MOTION ARTIST
Nui Lauridsen
COPY
Anemette Traberg Stenson
COSULTANT
Jonas Munk
COPY
Anemette Traberg Stenson
COSULTANT
Jonas Munk
COPY
Anemette Traberg Stenson
COSULTANT
Jonas Munk